This is the 3rd spot (I’ve shot) for Milk for Health on the Niagara Frontier with director John Takacs. The concept is all John and some may recognize John’s signature style if they’ve seen a certain short film I co-produced (and shot) with John a while back.
He pushed for this concept which employs Tyler Ennis of the Buffalo Sabres and the project was in the works for over a year until the planets aligned, the NHL strike ended, and the client said “you betcha.”
The first thing I thought of when I saw the rough edit was “it looks like a film,” and I’m pretty sure it looks and feels exactly the way John wanted it to look.
Working ALL day on an ice rink wasn’t fun for a guy who hates ice, but the client is happy as pie from what I hear, so it’s all good 🙂
(all photos: Ethan Calabrese)